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One Company, Two Distinct Divisions | Who Does What, Where, and How? | Frankly Speaking… You Asked, We’re Answering

One Company, Two Distinct Divisions:

Taking a Closer Look at the Dairy.com/Blimling Acquisition

Think of the combination of Dairy.com with Blimling and Associates as a milk plant with two silos. That’s an illustration that resonates well with all of us. And it’s how we think about the recent joining together of two dairy industry veterans.

Through two distinct silos—Technology and Services—we can provide customers with market insight and powerful technology in one place. However, our divisions will continue to function separately when it comes to managing current business offerings:

  • Dairy.com will continue to help manage, trade, and move bulk dairy commodities through its web-based technology platform. You can trust Dairy.com to keep data associated with all technology-based transactions confidential. This privileged customer data stays in the Technology silo.
  • Blimling and Associates will continue to provide the industry’s most respected market intelligence, publications, and risk management execution. Any discussions, planning, brokerage transactions and so forth are confidential and maintained solely within the Blimling business unit.

We’re one company with two distinct divisions.

The only thing that’s changed is your access to the technology or services that you’d like to add to your supply chain management strategy: Now it’s all under one roof.


Who Does What, Where, and How?

Making Sense of the Dairy.com/Blimling Combination

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Technology Division: Dairy.com
  • Handles all bulk commodity trading
  • Handles all transactions related to technology platform
  • All customer-specific transactions and related data remain at location and 100% confidential
Services Division: Blimling
  • Handles all market information, including consulting and publications
  • Handles all futures trading and brokerage transactions
  • All customer-specific transactions and related data remain at location and 100% confidential

Frankly Speaking… You Asked, We’re Answering

Three Answers You Need to Know

1. Does this combination change how I interact with Blimling/Dairy.com, who sees my information, or who I call for help?

No.

To elaborate, it’s business as usual for the Technology division (Dairy.com) and the Services division (Blimling and Associates) of this new, combined business entity. If you are accustomed to Blimling professionals preparing your market data, helping manage risk, and meeting with you for weekly planning sessions, you can rest assured that NOTHING will be any different going forward. The same holds true for current Dairy.com customers.

2. What are the primary benefits of the combination?

Dairy.com customers can immediately begin to leverage new services—market insight, research, and consulting—that optimize management of their dairy supply chains.

Blimling and Associates customers can leverage best-of-breed technology from Dairy.com to help manage physical commodity movements. In addition, Dairy.com’s technological expertise will provide for development of new, more sophisticated platforms that offer customers improved access to Blimling information products.

For more information on this topic, click here to read through our FAQ document.

3. Are any notable changes being made to technology or service offerings?

Yes.

Dairy.com will transition away from brokering annual commodity contracts. In the past, Dairy.com worked with customers to help qualify, negotiate and establish annual trading contracts. Going forward, we can provide market intelligence and strategy that empowers customers to make informed contracting decisions. As always, the Dairy.com Scheduling platform is available to help manage contracts you establish or for spot trading when you’re out of balance.



Dairy.com Announces Definitive Agreement to Acquire Blimling Companies

Adds Leading Dairy Economists, Consulting, Risk Management
and More to the Dairy.com Team

Frisco, Tex. – April 15, 2013 – Dairy.com, which provides cloud-based dairy supply chain solutions and bulk commodity trading, today announced that it has signed a definitive agreement to acquire Blimling and Associates, Inc. and its two sister companies. Blimling and Associates is widely regarded as one of the industry’s most respected groups of analysts, providing market insight and actionable intelligence to dairy businesses for two decades.

“Over the years, like many in the industry, Dairy.com has looked to Blimling and Associates for its unique insights,” said Dairy.com CEO Scott Sexton. “The team is passionate about dairy markets, as demonstrated by its track record and reputation. That’s why so many of today’s leading dairy enterprises—from farm to plate—partner with Blimling to understand market dynamics and to mitigate market volatility. We’re excited to combine those talents with our technology.”

The Blimling Companies, comprised of Blimling and Associates Inc., Roger W. Blimling Inc. and Blimling Management Services Inc., offer a wide range of services, including timely and insightful research publications, on-going market consultations, customized training, educational programs, and more. Roger W. Blimling, Inc. is a licensed commodity brokerage firm introducing business to ADM Investor Services.

Commenting on the acquisition, Blimling President and CEO Phil Plourd said, “Joining forces with Dairy.com is a significant milestone in our quest to provide world-class clients with world-class services. Our long-standing professional and personal relationships with Dairy.com give us great confidence that our clients and other stakeholders will reap ‘right team, right technology’ benefits.”

Under the new structure, Plourd will continue to lead a team of 11 experienced professionals from its base in Madison, Wisconsin and three other locations across the U.S.

The combination of Dairy.com’s cloud-based, dairy supply chain solutions with Blimling and Associates’ leading advisory capabilities will empower today’s decision makers with the technology and intelligence necessary to gain a competitive advantage in the marketplace.


View Frequently Asked Questions (pdf)

This document covers the following topics:

TECHNOLOLGY/SERVICES OVERVIEW AND STRATEGY
  • Why did Dairy.com select Blimling?
  • Why are today’s dairy organizations increasing their reliance on market intelligence?
  • What does Blimling and Associates provide to its clients?
  • How will Blimling and Associates contribute to Dairy.com’s product roadmap and overall business strategy?
CUSTOMERS AND PARTNERS
  • Will Blimling’s brokerage business change in any way?
  • What are the benefits of the acquisition for Dairy.com customers?
  • How is the transaction expected to benefit Blimling and Associates customers?
BUSINESS CONTINUITY
  • Should Blimling and Associates customers continue to contact Blimling through the same channels?
  • Will any services, which are currently offered by Blimling and Associates, be discontinued?
  • How does Dairy.com plan to maintain Blimling’s industry and domain expertise?